The High Price Of Colour…

I have long bemoaned the lack of choice of colour in the Solo EV. It comes in various shades of grey from black to silver and RED. That’s just silly. I chose RED but TLW would almost certainly choose any other colour. The gas-guzzler is greyish… Anyway, it’s not just Electra Meccanica Vehicles that’s stupid about colours. Tesla’s configurator gives white included with the base-price, black is $1000CDN, midnight silver metallic is $1300, deep blue metallic is $1300, and red multicoat is $2600. There’s no sign of finch yellow, or cardinal orange or deep purple… nothing but a tiny choice of paint.

Come on, people! Humans have colour-vision. Most of us can distinguish hundreds of colours and variations. It’s in our DNA. Men may be happy with a few shades of grey but women want colours, lots of them. Just look at their spring dresses! In case folks don’t know, a lot of people are women and they do buy cars. If you want them to be happy with the cars you make, colour them!

About Robert Pogson

I am a retired teacher in Canada. I taught in the subject areas where I have worked for almost forty years: maths, physics, chemistry and computers. I love hunting, fishing, picking berries and mushrooms, too.
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