Ken Hess believes people will buy more PCs (legacy PCs, you know those big boxes and notebooks) if the new PCs are better.“Tablets can’t do the same job as efficiently and I think people have discovered this fact. But we want quality. We want our PCs to last from three to five years. Most businesses figure the life of a PC is three years. Consumers generally have no idea how long a computer should last.” This is mostly crap for several reasons. There are people who want newer, faster, smaller, bigger, coloured, whatever PCs but most of us use the old one until it breaks. That’s just common sense. When was the last time you bought a new house? Was it to get a faster house? Nope. You may have wanted more rooms or fewer rooms or proximity to work/food/forests. I don’t know anyone who buys a new house because the old one is 3-5 years old. That’s rare. Extremely rare.
The fact is that Wintel trained people to buy new PCs by automatically updating the old ones with useless “MIPS-eating” stuff that made them slower to do what the user wanted done. That’s not in the users best interest. People buy PCs for their own interests, not M$’s. Now that there are tablets and smartphones not using Wintel, people are buying them in huge numbers. You can do actual work with them. Just hook a big monitor/keyboard/mouse to them and whale away. Keep them 1 year or five years. They keep working if you don’t step on them. They are “embedded” with few if any moving parts, nothing to break barring crushing/drowning/impact damage.
If you want people to buy new “legacy” PCs, you have to make them no bigger than people need/want. What’s wrong with making tiny boxes with no moving parts? What’s wrong with using FLOSS/GNU/Linux? What’s wrong with selling the boxes for ~$100? No. If you try to upsell/pressure people to buy new PCs they will hate you and push back. Give them what they want, not what you want to sell them just because you’ve been selling such crap for decades. If you cut prices and don’t send shiploads of money to M$ you can sell many more legacy PCs in emerging markets like Africa and Asia and South America. Those new to PCs are not interested one bit in satisfying M$’s greed. Those familiar with PCs are tired of satisfying M$’s greed.
The major buyers of new legacy PCs these days are businesses who feel locked in to M$’s office suite and OS for various reasons. Businesses are not run by stupid people. They see small cheap computers everywhere getting the job done. If your business plan is to keep selling businesses more expensive PCs more often, you are doomed. Sell them small cheap computers running FLOSS and GNU/Linux. There are businesses planning to run XP forever. They aren’t soon going to plunk down big money for a newer version of something that works for them. When the machines finally die, they can and will switch to GNU/Linux because there’s no legitimate business-reason to stick with Wintel. The world can and does make its own software. It’s called FLOSS and the world does not need M$ to sell them at ever higher prices what they can get much cheaper.