M$’s Running Scared

M$ is spending more on advertising Chromebooks than Google is… All those users of personal computers who don’t use M$’s office suite, spreadsheets, and PhotoShop (most of us) must be rushing to stores demanding Chromebooks. That’s why many stores are having a hard time keeping them in stock.

“Given that Chromebooks make up about 1 percent of the PC market, Microsoft is mostly increasing mainstream awareness of these devices with its ads”

See Microsoft Really Doesn’t Want You To Buy A Chromebook.

About Robert Pogson

I am a retired teacher in Canada. I taught in the subject areas where I have worked for almost forty years: maths, physics, chemistry and computers. I love hunting, fishing, picking berries and mushrooms, too.
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6 Responses to M$’s Running Scared

  1. ram says:

    “…Streisand effect on Chromebooks. And… It’s working.”

    It really is in Australia. Australians respond very negatively to negative advertising.

  2. Mats Hagglund wrote, “Half of users don’t need any special PC software available only for Windows OS.”

    That may have been true at some point in the past but regions like Asia and Africa and South America have huge populations untouched by M$. They don’t need anything from M$ because they are not locked in. Way more than half of future users of IT won’t need anything from M$. Really, the number of users of IT could multiply in the next few years. It has probably doubled in the last two years with smart thingies being so popular. There were rumoured to be 1 – 1.5 giga-people using legacy PCs a year ago. That many smart thingies have been sold in the last two years… M$’s stuff does not run on the vast majority of those. Also, on legacy hardware, there are hundreds of millions running FireFox/Chrome for just about everything and probably ~100 million running GNU/Linux. You are probably around 25% just for the legacy stuff. With the smart thingies included, M$ is around 50% today and 25% this time next year.

  3. Agent_Smith says:

    Microsoft is pulling a Barbra Streisand effect on Chromebooks. And… It’s working.

  4. YesMan says:

    Yeah Mats, very true. And you know if ChromeOS starts getting mindshare you push the creation of web stuff further (not like it already huge).

    With the new web stuff coming up all the time, and AngularJS and what not getting support, it’s becoming pretty damn easy to write web apps that can act like desktop apps.

    As an abstract processing model I think it’s superior because you know, you still got the concept of offline but you don’t have this hard separation offline data and online data that kind of confuse users these days. You really also have a security model that’s just leaps and bounds better, it might be the end of malware as we know it.

    Also, you don’t need to really just pump all your data to some company to handle. Because the web is open, you can run your own “cloud” (ownCloud) etc and do alot of your processing on your own hardware with some of the same benefits of consistency between devices and what not being available.

    Generally, I like it. It’s good that ChromeOS is also open source because you know with some modification it could really serve the needs of many businesses.

    I’m quite bullish idea really. It’s just going to make computers eaiser to maintain and operate and as time goes on we’ll see the functionality par up with the traditional processing models.

  5. Mats Hagglund says:

    Some 80-90% computing is nothing but internet, social media, chitchat, e-mails, multimedia collection&store, etc…

    Half of users don’t need any special PC software available only for Windows OS.

  6. YesMan says:

    Yeah it feels like their Chromebook attack ads are backfiring.

    The last thing Microsoft wants is ChromeOS doing to Windows desktop what Android did to Windows Mobile. But the people will decide. We’ll see.

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