The world is echoing the result of Gartner’s latest analysis of personal computing markets. Despite the fact that they predict shipments of tablets will exceed legacy PCs by the end of 2014, many are still thinking problems in the supply-chain of legacy PCs is purely a marketing problem. It’s not. The world is rejecting Wintel as burdensome and expensive IT.
“Worldwide traditional PC (desk-based and notebook) shipments are forecast to total 305 million units in 2013, a 10.6 percent decline from 2012 , while the PC market including ultramobiles is forecast to decline 7.3 percent in 2013 (see Table 1). Tablet shipments are expected to grow 67.9 percent, with shipments reaching 202 million units, while the mobile phone market will grow 4.3 percent, with volume of more than 1.8 billion units. The sharp decline in PC sales recorded in the first quarter was the result in a change in preferences in consumersâ€™ wants and needs, but also an adjustment in the channel to make room for new products hitting the market in the second half of 2013.”
- The Register – “Windows 8 hype has hurt PC makers and distributors – Gartner” – “All distributors bought in too high, too early. We believed the hype. Microsoft and channel partners have a better job to do to explain the benefits of Windows 8 for consumers and businesses”
It’s not just about marketing. Mobility is of the highest value for consumers and M$’s attempts at an OS for mobile devices is a poor joke. Consumers don’t like it. Tablets are more mobile than notebooks which are more mobile than desktops. That isn’t going to change no matter what the salesdroids say. Consumers were not offered choice by M$. They were offered choice by the world of IT that could quickly produce and ship a better product than M$ and its “partners”. That happened not because of marketing choices but because M$ chose to keep the vast majority of the profits for itself instead of investing in the legacy PC ecosystem. There’s no way for M$ to reverse the tide now. Too many consumers know about Android/Linux and iOS.
Out of the dust of the Wintel empire, GNU/Linux will climb to take over what’s left of the legacy PC space and GNU/Linux will take a good share of the mobile space as well because of the lower efficiency of an interpreted system, Android/Linux. Business is switching to thin clients and server-centric computing which favours */Linux too, so Wintel is drifting on a melting iceberg in a warm sea. All their salesmen can do is allocate deck-chairs for the survivors.