M$, the Monopolist, Panics, Budgets $billions on Advertising “8”

“the company is apparently all set to kick off a marketing campaign over this weekend. The company has worked with the ad agency Crispin Porter + Bogusky in creating ads for the OS which will then be aired on a number of TV channels. The estimated budget that Microsoft is putting into this is between $1.5 and $1.8 billion, according to Forbes.”

see Microsoft Intends To Spend Over $1 Billion On Windows 8 Marketing | The Tech Journal.

It won’t be a good weekend for TV with all those ads clogging screens…

Really, M$ has retailers and OEMs shoving product and they feel they have to advertise? What do they know that the public doesn’t? No one wants “8”. No one is going to pay a premium price for “8” on ARM and people are liking XP and “7” well enough. There is no motivation to “upgrade”.

I’ve seen some fantastic preview prices for “8”: $600 for a tablet, up to $1400 for an “ultrabook”. Uhhh, what’s wrong with a $200 tablet running Android/Linux or a $300 notebook running “7” or GNU/Linux? For that matter, what’s wrong with a $50 smart phone? Advertising “8” is just going to annoy people. Who wants to buy a product when the proceeds are going to be used to hurt their eyes?

My father was right. “Don’t buy the advertised brand. You’ll just pay for the advertising.”

It’s just like a technology company run by salesmen to imagine that technical problems may be solved by advertising. It pays to advertise, but only when you sell something people want. I expect this quarterly report to be pretty grim what with x86 sales down and throwing this money to the wind…

About Robert Pogson

I am a retired teacher in Canada. I taught in the subject areas where I have worked for almost forty years: maths, physics, chemistry and computers. I love hunting, fishing, picking berries and mushrooms, too.
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8 Responses to M$, the Monopolist, Panics, Budgets $billions on Advertising “8”

  1. ssorbom says:

    Thank you for those Mr. Pogson. 🙂 The first looks like it requires a two yr. contract, but I’m not sure about the other. I will do more research on that company.

  2. see Rogers.ca. Prices range from $0.01 to $500 depending on the “plan”.

    Alibaba has a bunch you can get for $50 if you buy a few cases.

  3. ssorbom says:

    Where can you get a $50 smartphone running any OS? Do you mean $50 USD or $50 Canadian? Do they come with a mandatory plan? One of the nice things about my set up is that my T-mobile plan is that it costs $50 USD per year for a pay-as-you-go. I think the initial phone purchase was an additional $10 or $20. Of course it isn’t a smartphone I have. Are there any pay-as-you-go plans for smartphones that are comparable?

  4. eug says:

    Stallman pointed out two things he thought were bad about the new feature landing in Ubuntu 12.10:

    1. Users’ privacy. If Canonical gets this data, it will be forced
    to hand it over to various governments.

    2. Amazon. People should not buy from Amazon (see
    http://stallman.org/amazon.html), so it is bad to suggest buying from Amazon.

    http://benjaminkerensa.com/2012/10/12/richard-stallman-canonical-will-be-forced-to-hand-over-data-to-various-governments

  5. dougman says:

    Notice that both M$ shills overlook the issue of “8” not being wanted by many of people. M$ spent over $500 million on VISTA and guess what, that was a failure! So now M$ up’s the ante, all the while hoping and praying that the software takes to consumers.

    http://www.readwriteweb.com/enterprise/2012/10/is-windows-8-already-in-trouble-new-survey-casts-doubt.php

    http://www.pcworld.com/article/2010981/poor-pre-launch-showing-plagues-windows-8.html

    http://www.tgdaily.com/software-features/66507-yes-windows-8-still-has-bugs

    http://midsizeinsider.com/en-us/article/will-windows-8-bugs-destroy-microsoft

    http://www.bloomberg.com/news/2012-09-25/windows-8-bugs-plaguing-microsoft-intel-ceo-said-to-tell-staff.html

    http://www.pcworld.com/article/2010630/intel-ceo-says-windows-8-bugs-will-sting-consumers.html

    Intel Corp. Chief Executive Officer Paul Otellini told employees in Taiwan that Microsoft Corp.’s Windows 8 operating system is being released before it’s fully ready, a person who attended the company event said.

    Improvements still need to be made to the software, Otellini told employees at a company meeting in Taipei today, said the person, who asked not to be identified because the meeting was private.

    Intel, the biggest semiconductor maker, is Microsoft’s closest partner and Otellini’s remarks echo criticism from analysts such as Michael Cherry at Directions on Microsoft. While Windows is fundamentally sound, the operating system lacks a wide range of robust applications and PC makers haven’t had enough time to work out kinks with so-called drivers, which connect software to such hardware as printers, Cherry said.

    “We are concerned at the level of bugs and fine tuning that appears necessary to get the beta systems we demoed ready for prime time,” Alex Gauna, an analyst at JMP Securities LLC in San Francisco, wrote in a Sept. 13 note in response to versions of Windows 8 shown at Intel’s recent developer forum.

    Vista Flops Technology vendors often release software before it’s completely ready and make adjustments on the fly. Still, the practice can backfire. Vista, a version of Windows that debuted in 2007, was introduced two years late. It was met with poor adoption as the software initially did not work with many applications and drivers.

  6. oldman says:

    Adam, go back to church and pray. I’m sure there you’ll find answers as to why you are homophobe.

    As Quentin Crisp once observer, the biggest gay bashers are just covering up their own sexual needs.

  7. Chris Weig says:

    Adam, go back to church and pray. I’m sure there you’ll find answers as to why you are homophobe.

    But that’s so typical of the FLOSS community. Narrowmindedness and pathological hate everywhere.

  8. Adam King says:

    Of course no one wants to use 8. It was a bad attempt to copy the gayness of Apple into a desktop package. Naturally M$ never bothered to improve on it because they were more interested in ship dates than product quality.

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