The Cult of Apple has Article of Faith #1 that Apple is full of geniuses cranking out the best products in the world. Steve Jobs was reported to have said, “We do no market research … we never hire consultants, per se. We just want to make great products”. However Apple made the mistake of charging the world with stealing Apple’s creations and the shroud on the rotting body of lies has been lifted:
- Joswiak’s declaration to the court in Apple v Samsung:“The surveys reveal, country-by-country, what is driving our customers to buy Apple’s iPhone products versus other products such as the Android products that Samsung sells, what features they most use, our customers’ demographics and their level of satisfaction with different aspects of iPhone.”
- Apple looked at rounded corners produced by Sony years before iThingies had them…“The Walkman digital-music player recently got a makeover. Its corners have been rounded out, “
- Samsung developed rounded corners before iPhone was released despite Apple telling the world that Samsung copied Apple.
- There’s plenty of evidence Apple also recycled others designs… I remember Braun. They had lots of rounded corners.