16GB Google Nexus 7 is sold out in the UK

Lest some troll claim “It didn’t happen” or otherwise rewrite history, I thought I would at least document the fact that an Android/Linux product did sell well retail globally. Clearly, Google, Android and ASUS are acceptable brands for the consuming public.

“TABLET VENDOR Googles 16GB Nexus 7 has already sold out in the UK, just days after the tablet was released.”

see 16GB Google Nexus 7 is sold out in the UK – The Inquirer.

We get 399K hits for nexus "sells out" on Google.

It remains to be seen whether Google and ASUS will ramp up production as ASUS did for the eeePC or will Google be content to just set a standard. There’s already a lot of competition in Android/Linux devices. OEMs may not welcome Google’s competition. OTOH OEMs may be glad Google is eating its own dog-food.

For Google, I think the number one reason for pushing Nexus 7 is to stimulate the tablet market. They are not happy with iPad’s current share. One clear message may be that Apple can be beaten on price/performance using Android/Linux and OEMs need to concentrate on lowering prices to make iPad too expensive for the majority of buyers. That may be the case now but a high-profile name like Google pushing a modestly-priced tablet makes it clear to most consumers that lower-priced is not a bad thing.

About Robert Pogson

I am a retired teacher in Canada. I taught in the subject areas where I have worked for almost forty years: maths, physics, chemistry and computers. I love hunting, fishing, picking berries and mushrooms, too.
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9 Responses to 16GB Google Nexus 7 is sold out in the UK

  1. oiaohm says:

    Clarence Moon
    “That is silly. Google doesn’t need to provide their own device or even their own OS to do that. Everyone using a computer, a tablet, or a phone will use Google for internet search.”
    No you an idiot here. Please look at history of what Microsoft did to HTML breaking compatibility with websites.

    Ok Internet Explorer Microsoft attempted to use this as a weapon to take control of the Internet. Google Providing there own OS makes sure no one else can attack Google that way again. Android is a scorched earth defence. That Microsoft triggered Google into doing.

    What use is Google if lets say Microsoft decides to disrupt the web browsers on there platform that can access Google sites(this happened in history). Android is a defensive move just like Google giving money to Mozilla. Google does not do these things out of the goodness of there own hart its about protecting themselves. So Google not expecting to make profit from Android stuff break even good enough.

    ASUS Nexus 7 Yes you can buy it from ASUS if you wish. http://www.asus.com/Tablet/Nexus/Nexus_7/

    Nexus was first stated so developers of applications for Android could find the unlockable Android devices quickly.

    Nexus Q is the only Nexus that Google truly designed and played any major part in the production. Google does set down a list of features a Nexus device must have to be flexible to developers.

    So other than giving the markers a spec list that is where Google involvement with Nexus stuff ends normally. Nexus Q really was never meant to happen yet it happened to answer a question. How much could be made in the USA.

    Nexus model is the Cisco Systems Model. Cisco Systems does not make most of there devices. A device up to Cisco Systems standard gets to have the Cisco brand. Google model is different to the Cisco model because the maker of the device can also sell it directly with the same branding.

    Clarence Moon so the model google is using with Nexus is historically sound and unlikely to make Google a large profit in the short term but its also unlikely to harm Google in any major way. Cisco Systems proves that the model can make a profit as people trust the branding. Long term Nexus brand might be a very valuable asset to Google.

    To build a strong hardware brand like Cisco Systems takes years. Nexus is starting to build that brand.

    Really I cannot find any history cases to say what MS is doing with Microsoft Surface devices is historically sound. Even with the list of Surface devices that have been made you would be questioning it.

    The most important thing here is no one making Nexus stuff is making a loss. Google might be just breaking even because they are spending a lot on Android advertisement but they are not making a loss.

    The thing is just like companies preping hardware for Cisco systems if the Asus tablet was not good enough for Nexus branding it would have still been sold as a Asus device. Cisco Systems model has different hardware makers competting for the one brand name.

    If you want another company that follows the same model as Cisco Systems it is Sony. So the Nexus model is highly sound. Particularly if you want low start up costs and low risks.

  2. Clarence Moon says:

    The idea of Nexus is not to make a profit on units but to facilitate 24×7 access to Google’s services.

    That is silly. Google doesn’t need to provide their own device or even their own OS to do that. Everyone using a computer, a tablet, or a phone will use Google for internet search.

    I think that it is a question of Google not “sticking to their knitting” with device and/or OS product development just as it was the same mistake being made by Microsoft in pumping money down the MSN.COM and Bing and MSNBC rat holes.

    It is a lot like McDonald’s selling chicken sandwiches. They just don’t do it very well and it is only a diversion from their main business.

    That is not to say the Nexus doesn’t look like a great device, but they should just let ASUS sell it. Similarly, Microsoft Surface devices are likely to be great devices, but from the wrong manufacturer. Both Google and Microsoft seem to be bent on chasing Apple up the hill although Google has to get through Amazon as well. That may be a bad move on their part, sort of like the Germans deciding to attack Russia as well as what else they had on their plate.

  3. oiaohm says:

    Robert Pogson Nexuis is interesting in itself.

    Google don’t make the most Nexus devices. Even that Google has Motorola and could make the devices themselves.

    The hardware price the hardware maker is making a profit at that.

    http://www.asus.com/Tablet/Nexus/Nexus_7/ Yes Nexus 7 is asus product. Design time for the Nexus 7 was 4 months.

    galaxy nexus is a samsung product.

    Nexus Q is the only one that is really a google designed product. That is assembled somewhere in the USA. So far no company has admitted to making it yet.

    Key thing about a nexus device is the fact it can be unlocked. HTC or any other maker could turn out a Nexus device as well if they wanted to.

    None of the Nexus devices are really sold at a price where profit is impossible.

  4. Tar wrote, “Google publicly admits losing money on each Nexus 7.”

    Google has succeeded wildly in spite of M$’s people not understanding the model. The idea of Nexus is not to make a profit on units but to facilitate 24×7 access to Google’s services. I guess people are still allowed to sleep but a gadget can still check e-mail at night. Assuming Android/Linux gives people access in all their waking hours, Google sees potentially a doubling in revenue. Assuming Android/Linux on gadgets makes WWW accessible to another few billion people, Google could multiply their revenue several times more. If your business has most of the market, you have to do things to increase the size of the market. It seems eminently rational to me. I think Google could make money giving away Nexus but it would upset the other OEMs and might cause people to think it was worthless. Google’s pricing is a reasonable compromise.

  5. oiaohm says:

    Clarence Moon
    “Certainly it is a rather closed-end thing that can be used to run a lot of apps from Google’s store, but what does it do for the computer hobbyist?”
    Nexuis 7 just like all the other Nexuis devices is a developer edition so the boot loader will unlock using the standard android sdk.
    “adb reboot bootloader” to get into boot loader mode.
    “fastboot oem unlock” command to turn the bootloader locking off. Same command set all of them.

    So you are truly free to firmware it how every you see fit Clarence Moon.

    Developer editions are the most free of all devices for what you can do to them other than building your own devices. So expect to see people doing the stupid like running ubuntu and debian on it.

    Amazon or B&N devices are not developer editions. Yes developer editions also support booting from the sd card. Yes insert sd card change android version on the device useful for application testing.

  6. oiaohm says:

    Tar “Google publicly admits losing money on each Nexus 7. Not really a good money-making strategy?”

    Nop Google already declared the cost of Nexus. Income is about 40 dollars each on 8G versions. 100 dollars each on 16G versions. Above hardware cost.


    The first teardown over priced a few parts.

    That Google has sold all the 16G versions they have covered there marketing costs. Google was expecting not to sell the lot.

    Nexuis 7 was targeting break even not lose. 600,000 units went in the pre sale stage.

    So something past 600,000 were produced Tar. All the new ones after that coming are profit for goggle.

    I would guess if goggle went round(that is not google) It would be someone around 1 million units.

    Nexuis 7 does have a few flaws that Google thought would keep buyers away.

    Google is not playing a make a lose game here. First Nexuis it was preorder only and made on demard. Nexuis line is costing Google very little. This time Nexuis line may bring google a good profit. Ok a profit that basically will not show on Google size bottom line.

  7. Clarence Moon says:

    No doubt this is a wonderful device, Mr. Pogson, it looks like a next generation Kindle Fire to me. I think the question marks here can only be whether or not the market segment, namely 7″ tablets designed for multimedia content viewing and light internet access, can tolerate all the players.

    Amazon grabbed the bulk of that market initially and was challenged mostly by Barnes & Nobel with the Nook Color device. I think the Google product beats them both, but Google doesn’t have the content nailed down as well as Amazon or B&N.

    The lesser lights, namely the “small, cheap computer” devices featuring Android and only able to run the Android phone apps are likely to suffer from this move by Google. It might give other OEMs some pause about the wisdom of pitching their tent too close to the Google elephant who seems bent on getting into the device business in a big way.

    I am wondering, too, just what thrill you get from seeing such a device come on the market? Certainly it is a rather closed-end thing that can be used to run a lot of apps from Google’s store, but what does it do for the computer hobbyist?

    I am on the verge of seeing “everyday is a Saturday!” myself and am looking into what it takes to create Android and iOS apps on my own. Maybe even Windows Phone stuff! Have you looked into doing that?

  8. Tar says:

    Google publicly admits losing money on each Nexus 7. Not really a good money-making strategy?

  9. Tar says:

    What they won’t tell you is HOW MANY they sell.

    They may only have made 100 or 1000 – some small number – and then “sold out” quickly.

    Until we get real numbers is just Google public relations and hype.

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