CES 2012 – 20K New Gadgets

CES 2012 was the largest show yet for the consumer electronics industry. With 3K exhibitors, 153000 visitors and 20K new gadgets displayed, it reveals the fires of innovation are burning brightly, just not for M$ and its Wintel “partners”. This is the last time that M$ will give a keynote address since M$ is not catching the wave of innovation sweeping small cheap computers and everything being connected. M$ just cannot stifle this market as it did personal computers two decades ago. In 2012, no one needs M$ to bring a product to market and to sell millions of units whether it is a toaster, a smart phone or a PC. This is another milestone in the long road to freedom from the Wintel monopoly.

see CES 2012 breaks all records in its 44 year history, with 20,000 devices launched in a week

About Robert Pogson

I am a retired teacher in Canada. I taught in the subject areas where I have worked for almost forty years: maths, physics, chemistry and computers. I love hunting, fishing, picking berries and mushrooms, too.
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7 Responses to CES 2012 – 20K New Gadgets

  1. Mr Hill says:

    Robert like yourself I am practical with software and in general; as the only way to live life simply and be who you are.

    Anyway I laughed at this quote…

    Well, it certainly demonstrates greed, Robert, but I’m at a loss to see the potential world demand for 20K new gadgets in a year. Possibly twenty, maybe thirty.

    Well Dr Loser competition is healthy; some will die, others flourished. The cream always comes to the top, and increase quality. I forgot you don’t believe in healthy competition. MS only turned up this year so they can see which company they can extort from next with the tons of Android toys.

  2. Dr Loser says:


    What a very silly argument. I was unaware that a deer-skinning knife was one of the gizmos on display at CES. I stand corrected.

    Look, I’m not being rude; I genuinely do admire the collecting instinct.

    All I’m saying is that you are far from typical. I, for instance, would be quite interested in owning a Raspberry Pi. But I doubt I’ll ever get around to buying one.

    I would submit that I am a far more typical consumer of these things than you are.

  3. Dr Loser wrote, “it’s more a sort of collector’s instinct that it is representative of actual market attractiveness, isn’t it?”

    Nope. I am a practical man. If it doesn’t work well I don’t want it. I may not use everything everyday in every way but I use them all. You do too, but you may not bother to count them. I once asked students to pull all the gadgets out of their pockets and check their clothing labels to see how much stuff was made in China. It was an educational moment. Even my deer-skinning knife was made in China. I bought it a decade ago. It still works like new. Then I have my first, second and third USB keys. All still in use even though capacities have risen from 128MB, to 1 gB to 4gB… There’s no end to new technology and the price/performance keeps getting better for everything except that other OS. I see its value as negative from Day One and decreasing with use.

  4. Dr Loser says:


    An interesting thought. I suppose it’s true that if you can drive the per-unit wholesale cost of a “gadget” down to less than $20 (say), you can probably find a goody-bag somewhere to stuff it into.

    It just seems a little over-frothy to me. How many of those 20K are re-badged versions of the same thing? I suspect, quite a lot; which is fine, but doesn’t really lead me to believe that we are in for a technical renaissance any time soon.

    I don’t think there are that many people like you around, btw, in the sense that most people can get by on four or five “gadgets” at the most. Your enthusiasm for the things is quite admirable, but it’s more a sort of collector’s instinct that it is representative of actual market attractiveness, isn’t it?

  5. Dr Loser wrote, “20K “new gadgets?””

    It is a surprising number but I would bet if they make it as far as CES they are at least viable in some region/niche. Looking around my room, I see a dozen electronic gadgets and I would bet that many will have had latest versions at CES. It’s a trade show where suppliers hope to create business relationships with other suppliers, distributors, retailers and, of course to spy on the competition.

    Small businesses/startups fail at an alarming rate, often due to underfunding or inadequate market research. Using modern technology it is very easy to bring a concept to market and the costs of production are modest so a lot of the businesses that produce a gadget may well be profitable but not take over the world. In China, the government supplies enough support that an electronics manufacturer can come to market with little more than the cost of producing a circuit board and assembling COTS parts. They can then go to an ODM to crank them out. Looking through Alibaba.com one finds gadgets that are cheap but never likely to be a huge success. They do make money however because organizations will buy them to give away just because they are cute, or tiny or colourful or whatever. A few sales makes them profitable and the developer can go back and try again.

    Think of the tablet. How many times has someone brought out a tablet only to have a brief flash in the pan? In 2011 it finally worked and everyone and his dog are selling them. Maybe 2012 will be the year for glow in the dark mice that talk and laugh at our jokes.

  6. Kozmcrae says:

    “Is this really a sane business model?”

    What you think doesn’t make a damn bit of difference Dr. Loser. It’s the business model that happens when businesses can do whatever they wish.

    They are allowed to fail. Which also means they are allowed to win. There is a lot of competition. A lot of businesses will fail. A free market is messy.

    Nobody is in charge of this “business model”. It just happens when there is no monopoly or dictatorship to make all the decisions.

    So how many times does it make that you’ve been told this or something similar? Each time you fake ignorance you promote uncertainty. In this case in the free market.

  7. Dr Loser says:

    20K “new gadgets?”

    Well, it certainly demonstrates greed, Robert, but I’m at a loss to see the potential world demand for 20K new gadgets in a year. Possibly twenty, maybe thirty.

    It’s rather like Linux distros, isn’t it? Rather than just “doing it right” (say, sticking with Debian and improving Debian), it’s apparently important to spatter the consumer world with choice, even though no sane consumer would bother with those numbers.

    Something north of 19K of the damn things will lose money hand over fist, quite often bankrupting the company concerned.

    Is this really a sane business model?

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