I really believe there is a large place in the market for small cheap computers, much larger than a niche. There’s just no need for wasted material in personal computing.
We are getting close to “perfection” with thin clients and all-in-one computers but this gadget must be “it”. Using only USB power, the thing can run a modern distro like Ubuntu/Linux or Android/Linux and can be used with any PC that can boot a USB drive. It’s still pricey for the material in it. I expect eventually such gadgets will sell for a bit more than a USB drive costs. The HDMI port, card reader, electronics and ARM CPU do cost something but the price should be ~$100 to really hit the market hard. Still, this thing will sell and widely.