A recent survey finds:
- 73% of installed base of tablets are iPads,
- just over half the potential buyers intend to buy iPads, and
- “28% of consumers that intend to purchase a tablet in the next year are still undecided about which brand to buy”.
Oops! Even if all the undecided buy iPad the maximum share of future purchases is 78%. That’s not very likely considering the current market share of 73% of installed base. More likely, with the imminent release of Android 4.0/Ice-cream Sandwich, more buyers than ever will choose an Android/Linux tablet. I expect that buyers will choose iPad 50-60% of the time. That’s huge growth for Android/Linux and I have no doubt that in 2012, Android/Linux will displace iOS on the tablets of choice.
Kantar also finds that 50% of smart phones are selling with Android/Linux.