Fujitsu’s CTO: People Want Small Cheap Computers

His idea is more or less in line with mine about the format. People love small cheap computers. Apart from the expense of the touch-screen, the rest of a tablet is ~$100 worth of parts, so we get small and cheap and the things work. He’s right on. Consumers want content to consume. They rarely generate content except to upload a picture or two and a tablet can do that easily.

“Reger cites the success of iPad as evidence of this. He is convinced that the disadvantages of the PC will help ensure that tablet devices sales will crossover PC/notebook sales for consumers in 2016 or so”

see Tablets will overtake consumer PCs, says Fujitsu CTO

Customers want to consume content, not produce it…

About Robert Pogson

I am a retired teacher in Canada. I taught in the subject areas where I have worked for almost forty years: maths, physics, chemistry and computers. I love hunting, fishing, picking berries and mushrooms, too.
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14 Responses to Fujitsu’s CTO: People Want Small Cheap Computers

  1. twitter says:

    The commercial OS Android may be Solid Pog, By[sic he means but?] the community hack that is Linux is nowhere near so.

    LOL. I’ve been running perfectly solid desktop gnu/linux for more than a decade. For function, features, interface consistency, security and stability, it blows the socks off whatever flavor of Windows you might find that can run any particular collection of hardware. Ugly hack does not even begin to describe Windows.

  2. One does not need to carry the keyboard, silly. Just unplug one from whatever station you’re near or keep one in a drawer. Even some sub-$200 smart phones have USB.

  3. oldman says:

    “Fortunately, the world is getting Linux which is not crappy but solid.”

    The commercial OS Android may be Solid Pog, By the community hack that is Linux is nowhere near so.

    Also equally unfortunately, Any smartphone that is capable enough to have a keyboard and monitor attached is also going to set you back real money, or come with a real service plan and data plan attached, thus wiping out any of the savings one might get.

    Theres also the little matter of having to carry around a bluetooth keyboard, even a foldable one like Verizon sells for the droid. It sorta negates the whole point of protability IMHO.

    Now one has it a bit better with 10″ tablets, because one can get keyboards that fit into the pocket of a cover. This works quite well.
    But then again we are talking about a $500-$700 dollar rig here, which is not exactly cheap.

    Unfortunately IMHO, unless one lucks out on an end of model sale of some sort, small and cheap more often than not still equals cheap and crappy.

  4. Compared to none at all, which is what most of the world has, crappy is wonderful. Fortunately, the world is getting Linux which is not crappy but solid. My wife finally activated her new smart phone and loves it. The previous owner loved it too but wanted the newest model.

    I saw one model advertised on TV: $0 + no long term contract. That’s sweet.

  5. oldman says:

    “Nope. People want small cheap computers.”

    Its nice to want, but more often than not, small and cheap = small and crappy.

  6. Contrarian wrote, “That was my point, #pogson. Did you forget yours?”

    Nope. People want small cheap computers.

  7. Contrarian says:

    “I have seen even very poor people using a netbook + wifi”

    That was my point, #pogson. Did you forget yours?

    The economically challenged computer user would be far better off from a cost point of view with a netbook and free wi-fi while eating their dollar menu cheeseburger at MacDonand’s.

    The smart phone requires a much higher outlay over time and the 3G service at the bottom of the barrel is less than satisfactory compared to the broadband at the Golden Arches. One could perhaps use their 7″ tablet the same way as the Acer, but they would have to squint a lot.

  8. I have seen even very poor people using a netbook + wifi. No plan required. Banks give these things away just for opening an account.

    For a smart phone, you have to pay some steep service charges whether a phone is involved or not. Many people take the phone.

    Here is a $0 mobile wifi hotspot. $31.93/month plus volume charge for 5 wifi gadgets. Rogers also has a “student” hookup for $65 for 8 months and 140 gB.

  9. Contrarian says:

    Your case is badly flawed, #pogson. For starters, if one would be satisfied by the bottom of the barrel 7″ tablet, then a $279 Acer Aspire One from Costco or Sams would certainly fill the bill, having all the parts plus a 10″ screen.

    You can get a minimal smart phone for nothing, true, but you must sign for a two year minimum voice and data plan starting at $45 per month plus some hefty taxes bringing the cost to about $60 for 24 months, a total of $1440. Hardly an economy route and not very satisfactory internet computing, much less anything general purpose that you would likely use a computer for at home.

  10. “PC” = $300 box + $100 monitor + $25 keyboard+mouse = $425.

    Smart phone = $0 with a subscription.

    Tablet = $200 for a pretty decent one.

    mobility = priceless

    That’s more than a 2:1 price advantage for the smart thingy. non-smart things are stalled.

  11. Contrarian says:

    “The money they spend on a small cheap computer is not necessarily available to spend on a box.”

    I cannot imagine an impoverished computer user signing up for a smart cell phone plan or even a wi-fi tablet instead of a much cheaper low end Windows machine, #pogson. And that is only in extreme cases.

    The iPhone and iPad form the leadership of what should be viewed as a luxury market or at least an up-scale shopping market. These devices are not catering to the chumps of the world. Rather they are being sold on the basis of being the most up to date product for the technology sophisticates and beautiful people of the world.

  12. A typical growth rate for x86 PCs is 10%. The effect of small cheap computers is about that size causing near-zero growth. A consumer is not necessarily filthy rich. The money they spend on a small cheap computer is not necessarily available to spend on a box.

  13. Contrarian says:

    Another thought that I had is that the high volume of tablets and smart phones has not had much of an effect on the continued strong sales of “conventional” Windows and Apple computers and portables. Consumers are choosing to have all three devices concurrently.

  14. Contrarian says:

    Ignoring the fact that technical types do not have a very good track record in regard to predicting market trends, you seem to miss his essential point, confusing it with support of your own thesis.

    He said that consumers want to see stuff they have downloaded rather than enter content of their own, and so the strong read-only bias of tablets, due to the clumsy and inefficient data entry capabilities of touch screens, is not enough of a detriment to block their inherent convenience due to small size and weight. He says nothing about consumers wanting something cheap and the continued success of the pricey iPad shows that they prefer style and convenience to mere cost.

    Interestingly enough, he is bringing forth a Windows tablet ahead of an Android product, as well. Can we safely say that he sees Windows 8 as a continuation of market preferences?

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