Change at Acer

2010 was tough for Acer. They slipped a bit in market share. The netbook stalled where they had been a leader. Now the CEO has quit or been fired or something.
Acer Chairman, JT Wang said, “The personal computer remains the core of our business. We have built up a strong foundation and will continue to expand within, especially in the commercial PC segment. In addition, we are stepping into the new mobile device market, where we will invest cautiously and aim to become one of the leading players.”

Perhaps the old CEO did not accept the mobiles as small personal computers. The board does so I expect to see Acer within 2011 do something with smart thingies. From the history of the company, having lots of sales through ISPs and banks, I would expect that smart phones and tablets will come to the front. I expect that Acer will compete on price/performance as they always did. The trick will be whether they go with M$ or Google… I would bet on Google because the margin is larger or the price can be lower. When you are late to a market you have to lower prices.

About Robert Pogson

I am a retired teacher in Canada. I taught in the subject areas where I have worked for almost forty years: maths, physics, chemistry and computers. I love hunting, fishing, picking berries and mushrooms, too.
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