Has AMD Lost its Vision?

AMD is rebranding its desktop chips again for no particular reason. I guess the firm has been taken over by salesmen. The whole world is moving to smaller/cheaper chips for client PCs and they seem stuck on their own treadmill.

It is a good move to combine GPU/CPU but couldn’t they call it Phenom III or something? How are they going to inspire customers’ loyalty by bait and switch all the time? Would you want a girlfriend who changed her name with the seasons?

Apparently they want to categorize CPUs by graphics performance and forget everything else (you get standard, premium and ultimate vision…). In the old days you could at least look up the specs you really cared about and pick something out of the lineup. Now you have to take the salesman’s word that it is good for you. I guess they don’t care that ARM will give price/performance that people really want. Look at those wattages and prices…

Compare that with Qualcomm’s Snapdragon.
Qualcomm does not disclose pricing for its products; we estimate high-volume pricing ranges from $30 to $40 for each processor and its associated powermanagement and cellular-RF chips

see Qualcomm

AMD cannot talk about price/performance. They are not in the same league as ARM, so they don’t even try. ARM gives much more value for the money. Selling chips at 95W requiring massive heat sinks and fans for client machines in this day is insane.

About Robert Pogson

I am a retired teacher in Canada. I taught in the subject areas where I have worked for almost forty years: maths, physics, chemistry and computers. I love hunting, fishing, picking berries and mushrooms, too.
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2 Responses to Has AMD Lost its Vision?

  1. oldman says:

    Of course there are those who believe that AMD has never had a game plan that amounts to anything more that creating cheap clones of Intel chips. Now a new market is opening up and they are caught flatfooted. THey cant clone ARM, and they don’t have the wherewithal of an intel to produce real new designs that might give ARM a run for its money.

    Too bad.

  2. Ray says:

    … unless you’re a gamer.

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