M$ Blinks

Coca-Cola blinked when they introduced “new-Coke”. Rumour has it that M$ will introduce a new version of that other OS to run on x86/amd64 and ARM. It will not be “7”. Perhaps it will be vapourware to further delay GNU/Linux on ARM. Who knows? Who cares? The world wants small cheap computers and does neither want nor need to wait. GNU/Linux runs on ARM today in many millions of installations.

M$ should have stuck with its cash-cows. Now they will have new problems:

  1. the new version, if it will run well on ARM, will show the world that XP, Vista and “7” were bug-ridden bloatware,
  2. “partners” like Intel and retailers who promoted that other OS will feel they were paid to lie to consumers and the consumers will know it,
  3. competing on price and performance in a highly competitive market will really cut into their margin,
  4. making copy and paste work, and
  5. ARM will be endorsed as “good enough” and suck the life out of Atom etc. This will hasten the arrival of ARM on the desktop.

I like it. Even if it turns out to be total vapour, it’s a great story. If it’s a complete re-write and done well, that other OS will crash and burn leaving a huge vacuum of credibility for GNU/Linux to grow. If it’s a port of a cut-down version of that other OS, how will the salesmen promote it? “Try our new low-calorie OS. We threw out all the crapware you have been paying for the last decade. We hope you don’t mind.”

About Robert Pogson

I am a retired teacher in Canada. I taught in the subject areas where I have worked for almost forty years: maths, physics, chemistry and computers. I love hunting, fishing, picking berries and mushrooms, too.
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2 Responses to M$ Blinks

  1. Ray says:

    Well, we’ll just have to wait and see… 😉

  2. Bender says:

    I remember reading some court documents from Groklaw that it’s an old strategy being used in 21st century. M$ did the same thing with MS DOS and Dr. DOS delaying start of MS DOS to incorporate really nice things that Dr. DOS had at that time and making some agreements with OEMs (not mentioning i read that they released the same software MS DOS 5? as MS DOS 5.1 or something like that because it had a bad rep with customers and surprisingly the new version being the same was a success, ring a bell Vista and 7?).

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