Robert Pogson

One man, closing all the windows.

Posts Tagged / BRIC

  • Jun 04 / 2008
  • 0

Sun Gets It

Sun posted two-figure growth in countries counted among “Emerging Markets”. Schwartz says that Sun’s sales grew by 20 per cent in Brazil and even by 30 per cent in India, compared to 18 per cent growth in Eastern Europe, the Middle East, and Africa. He said these trends were the result of a fundamental change on the IT market. He notes in his blog that information technology sales used to be mainly to businesses. IT vendors accordingly mainly sold applications for business-to-business communication in Western industrial nations. But today computer networks provide provide many services– music, video, and telecommunications – to consumers, who are also actively targeted by marketing departments. As a result, IT infrastructure has moved towards the business-to-consumer sector, and the largest group of consumers are in the BRICA countries – Brazil, Russia, India, China, and Africa. More than half the world’s population lives in these countries. Schwartz emphasized that the teenage and 20-year-old market segment which spends the largest part of its income on music, movies, and entertainment is larger in these countries than in the industrialised West.–/110852

Dinosaurs have to change to survive. Sun will change. M$ cannot because they need monopoly.

M$ will only have ODF and pdf next year. Sun already does those things. Sun does thin client well, too.