Failing To Deliver What The Customer Wants

“Gigabyte Technology is expected to see its motherboard shipments fall under 13 million units in 2017 from 16-17 million units in 2016, and could struggle to maintain the 10 million level in 2018, due largely to the dwindling desktop PC and DIY markets, particularly in China that commands almost half of the global market demand”
 
See Gigabyte motherboard shipments to fall under 13 million units in 2017
I used several GigaByte motherboards back in the day. I used them with AMD processors and tiny memories and even PATA hard drives. Oh, the memories…

Now that I and the world are in the market for ARMed motherboards, GigaByte is out of the running. Raspberry Pi is selling by the millions. That’s just a single motherboard taking up the slack GigaByte has lost. There are many similar boards out there. Why should DIYers buy a full ATX motherboard when a pocket-sized, power-sipping, cheap motherboard will do? GigaByte does sell a monstrous ARMed server motherboard but it’s way too expensive for most DIYers.

So, GigaByte, are you going to sell us what we want, ARMed, tiny, cheap…?

About Robert Pogson

I am a retired teacher in Canada. I taught in the subject areas where I have worked for almost forty years: maths, physics, chemistry and computers. I love hunting, fishing, picking berries and mushrooms, too.
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8 Responses to Failing To Deliver What The Customer Wants

  1. oiaohm says:

    https://source.android.com/devices/architecture/kernel/modular-kernels#early-mounting-device-tree-vboot-1-0
    Android/x86 if it came to that; ignoring the fact Android is entirely useless on the desktop anyway (a choice made by google).
    Not exactly. Android has been built for x86 quite a few things.

    With arm with now Android mandating the use of device tree in version 8.0 this should help to sort out vendors of different soc chips either using their own roll own solution or demanding kernel be built exactly to match the hardware. So it going to be interesting more boards and phones could come compatible with generic kernels.

  2. I prefer the ARM architecture and the fact that’s it’s not part of Wintel. I despise monopoly by greedy bastards. I got much better price/performance by buying AMD over the years but ARM is certainly able to do the job these days.

  3. An Out Of Phase Transistor says:

    But why would you need an “ARMed” motherboard? It’s not like you couldn’t use Android/x86 if it came to that; ignoring the fact Android is entirely useless on the desktop anyway (a choice made by google).

  4. oiaohm says:

    Desktop PCs are still very much useful.
    kurkosdr you would not say as useful now. DIY having their CNC machines this use to be have a full PC controlling it. Like Linuxcnc and using the Parrnell port. These days this would most likely be a raspberry pi/arm something.

    Why should DIYers buy a full ATX motherboard when a pocket-sized, power-sipping, cheap motherboard will do?
    So this statement by Robert is true.

    Of course that the statement is true now means DIY will be buying less x86 boards and also be more selective based on compatibility so having one machine for windows and one for Linux use to be fairly workable to DIY people but now they will be wanting machines that do both.

    So direct motherboard suppliers ignoring Linux compatibility is now biting them. Direct motherboard suppliers who motherboards have track records of good Linux compatibility are suffering less at the moment. Of course that does not change that end result is less demand.

    Remember on top of CNC and other DIY stuff that no longer need full ATX motherboards is the number of people who would have in the past bought a PC who these days only use a phone. So the PC has become less generally useful so market size is reducing. The makers not able to support all parts of the new PC market are suffering worse.

    Something to remember the market for server motherboards has increased not decreased and most server boards want Linux compatibility.

  5. kurkosdr says:

    Why should DIYers buy a full ATX motherboard when a pocket-sized, power-sipping, cheap motherboard will do?

    Working PCI-E, lots of memory slots and lots of SATA ports, plus a socket that accepts a more powerful CPU than your average ARM board for thin clients and media streamers.

    You know, the kind of advantages that your Beast has which is why it is your main computer.

    Desktop PCs are still very much useful. It is just that we have reached a point that for most people, upgrading often is just not worth the cost. Phones are starting to have the same problem, aka any device with a quad core CPU and 2GB or even 1GB of main memory will do. Phones can be dropped or have their screens broken however, so at least this is driving sales (along with carrier contracts) but manufacturers are already seeing the writing on the wall and moving to smartwatches so the spec cycle starts again.

  6. Deaf Spy says:

    GigaByte, are you going to sell us what we want, ARMed, tiny, cheap

    Hm, at what profit?

  7. oiaohm says:

    https://bugs.launchpad.net/ubuntu/+source/linux/+bug/1671360

    To be correct Linux people are higher in DIY department. And at the moment a lot of gigabyte motherboards are having trouble with Linux.

    So there is a price for Linux not working. The downturn in the market and bad support for Linux is not a good combination. Also you have to wonder how much is raspberry pi as well.

  8. wizard emiritus says:

    You mean you actually want to spend money?… Astounding!

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