The game as defined by M$ was to have a copy of M$’s OS on every hard drive. They came close but their lock-in was just too expensive in money and too costly in freedom.
Of course you can’t beat $free and/or FREE (free download conveys licence to run, examine, modify and distribute). We knew that a long time ago. The idea that Wintel had some unspeakable advantage in quality or something vague that prevented the possibility of */Linux succeeding was ludicrous. Exclusive dealing may have kept GNU/Linux from a lot of retail shelves for a lot of years but we went around that. More Android/Linux on ARM units shipped last year than Wintel by a large margin. Things keep improving for Linux this year.
“Linux now owns personal computing in a very real sense. That means it’s ours to lose if we don’t stay ahead of the curve.”
Canonical is winning huge share with GNU/Linux on x86/amd64 this year and governments, schools and some businesses are lapping it up. GNU/Linux is the right way to do IT. I recommend Debian GNU/Linux, however, because it has fewer agendas about changing how I do IT. I like faster and more reliable and Ubuntu GNU/Linux does not do that for me.