Like it or not, Canonical has salesmen and they are getting the job done:
- Dell now has 400 stores in China pushing Ubuntu GNU/Linux on PCs,
- Ubuntu GNU/Linux has shipped on $7.5 billion worth of hardware in the last 2 years,
- Dell, Lenovo, Asus and HP are all shipping Ubuntu GNU/Linux PCs,
- In 2011, Ubuntu GNU/Linux shipped on more PCs than MacOS did in 2007 (7.05million in AAPL FY 2007), and
- “Kenyon cited the German insurance company LVM Insurance, who have Ubuntu deployed on over 10,000 desktops; Consultancy firm CapGemini who are rolling Ubuntu out on 10,000 desktop in the next 2 years; Google, who have 10,000 Ubuntu-based desktops and laptops in use; and the Ministry of Defence in The Netherlands, who are using an Ubuntu-based client across a staggering 40,000 desktops.”
It pays to advertise and it pays to employ salesmen. Assuming Canonical continues on its upwards trend, they have long ago surpassed the mythical ~1% all by themselves and we should expect their market share to have reached critical mass by now. That is, they could well ship on 9% of PCs in 2014. Competition on price/performance is coming to many retail shelves these days. The world no longer assumes the most expensive PC is the best PC or, at least, the most relevant PC for many.