Small Expensive Computers Not Selling Well

“An estimated 10.3 million ultrabooks will ship worldwide in 2012, according to an IHS iSuppli Compute Platforms Topical Report from information and analytics provider IHS (NYSE: IHS). This is down from the previous forecast issued earlier this year of 22 million units. In the newly adjusted forecast for 2012, more than half of the shipments for the year are expected to come in the fourth quarter.

Along with the revised figures for 2012, shipments have also been modified for the next year, projected to rise to 44 million in 2013, down from the older outlook of 61 million.”

via Dude, You’re Not Getting an Ultrabook: 2012 Forecast is Slashed as Pricing and Marketing Disappoint – IHS iSuppli®.

The problem is that a netbook even with a hot processor and that other OS is just a poor boat-anchor. Small cheap computers sell well. Just put GNU/Linux and ARM on them so the prices will be spectacularly low instead of spectacularly high. The ultrabook is positive proof that IT monopolies lose touch with what real people want. The ultrabook and the death of the netbook were products of Wintel. Smart phones and tablets are exploding in popularity because they aren’t. By Christmas most OEMs and retailers should have learned this lesson at great cost. This is the end of monopoly for Wintel.

- Robert Pogson

12 Responses to “Small Expensive Computers Not Selling Well”


  1. 1 dougman Oct 2nd, 2012 at 9:30 am

    Who would pay these prices?

    http://goo.gl/mR5Jt

    Same goes for Windows 8 METROFAIL tablets, $800 on up, for a tablet?? What were they smoking?

    Just last week, Gartner said it would continue to advise its clients to essentially ignore Windows 8 altogether.

  2. 2 eug Oct 2nd, 2012 at 4:43 pm
  3. 3 dougman Oct 2nd, 2012 at 4:52 pm

    Nice find eug. :)

  4. 4 Robert Pogson Oct 2nd, 2012 at 9:22 pm

    Good article, that one. This reflects what I have seen in schools where most PCs are ATX things with P4ish CPUs or Athlon CPUs. They are plenty fast enough running GNU/Linux with XFCE4 but they positively scream as thin clients. Any newish PC can run a whole computer lab as long as they are not into full-screen video or heavy image-processing. Add a bunch or RAM and storage and you have a system much more powerful than anyone needs for the bulk of the curriculum: creating, finding, storing or presenting information. Typically, thin clients last 10 years if they are fanless and the limiting factor is usually screen resolution. 1024×768 is still widely used and it was introduced in the early 1990s on 486 systems. On the server, with file-caching, the number of seek heads and transfer rates are about the only limit a computer lab might reach and then only for boot-up or working on large files. The usual browsing/word-processing is trivial.

  5. 5 Chris Weig Oct 3rd, 2012 at 4:34 am

    This is the end of monopoly for Wintel.

    Again? I thought it ended one year ago. Or was that two years ago? I can’t quite remember, since every day seems to be the day when a monopoly only existing in your imagination is about to end.

    Wintel’s dominance is, if anything, the natural result of FLOSS’s inadequacy. Mr. Pogson could, of course, be hard at work fixing FLOSS’s problems. He’s such a great programmer. He should help the cause. Instead he waxes empty rhetoric here. Go figure.

    The Cult of FLOSS apparently consists of whiners, predominantly.

  6. 6 kozmcrae Oct 3rd, 2012 at 6:01 am

    Chris Weig wrote:

    “Wintel’s dominance is, if anything, the natural result of FLOSS’s inadequacy.”

    Replacing a monopoly with a non-monopoly takes time. But you know that. Or at least you do when you’re not all pumped up with your Microsoft delusions.

    Now where was Linux in 1981? Where does your delusion place it Chris?

  7. 7 eug Oct 3rd, 2012 at 7:16 am

    LG Display debuts five-inch Retina Display killer with 1080p HD resolution and 440ppi pixel density

    http://www.engadget.com/2012/05/27/lg-display-five-inch-1080p/

  8. 8 oiaohm Oct 3rd, 2012 at 9:54 am

    Chris Weig
    –Wintel’s dominance is, if anything, the natural result of FLOSS’s inadequacy.–

    That has many causes. Vendor lock-in number 1. If the defacto standards is a format you cannot read dependably because the other side is moving the goal posts all the time you are screwed.

    FOSS has battled over the past 10 years to attempt to get most of the defacto standard killed and replace something they can compete against.

    2) Linux/FOSS without enough force to make hardware vendors support. This is why Linux got stuck with GLX for 3d accelerations. Unix/X11 uses that its good enough for Linux. Android has brought Linux EGL. KDE and wayland already supports it.

    3) due to those 2 things Redhat and others decided desktop was too hard and went else were basically from 2002 to 2010. Chris Weig this shows when you look at the Linux Kernel Plumbers Topics over that time frame. 2003 to 2010 the Linux Kernel Plumbers topics are mostly all high end server or embedded. Desktop what is the desktop basically.

    Chris Weig its the one thing you have not been watching I have. Resources are now being sent into Linux Desktop work.

    This is the thing you are now seeing places like Redhat start investigating again in major desktop work.

    The first target is to get the Desktop Secure. Security was not possible without hacks with X11.

    Next target X11 optional. Linux world wants GLX killed and EGL in. EGL allows video card to be used without X11 server.

    Target after that frame-buffer the Linux first and most crappy graphical system. All frame-buffer only drivers terminated replaced by DRM(direct render manager)drivers. DRM include frame-buffer emulation so no backward compatibility breakage.

    Result after this embedded (this includes android) and desktop use exactly same drivers for graphical. Security will go up. That is just the next 12 to 24 months.

    That is just some of the activity linked to desktop.

    Chris Weig you have the stupid idea that we all have to be programmers with FOSS. Its not the case at all. Someone has to fight the media battles.

  9. 9 dougman Oct 3rd, 2012 at 4:34 pm

    Calling all M$ faithful!! Please respond….

    Who would pay these prices?

    http://goo.gl/mR5Jt

    Same goes for Windows 8 METROFAIL tablets, $800 on up, for a tablet?? What was Ballmer smoking?

    Just last week, Gartner said it would continue to advise its clients to essentially ignore Windows 8 altogether, that shows a rather lack of faith in M$, don’t you agree?

    Your silence is an admission. :)

  10. 10 eug Oct 4th, 2012 at 7:52 am

    STOCKHOLM—A group of former Nokia Corp. employees has raised €200 million ($258 million) from a variety of telecommunications-industry players to introduce a new mobile operating platform based on discarded Nokia technology, and the group will unveil a new phone next month.

    Finnish start-up Jolla Ltd. made waves earlier this year when it announced its intention to use Nokia’s MeeGo operating system as the basis for a new line of mobile devices. Nokia abandoned the system last year in favor of using Microsoft Corp.’s Windows system, but allowed Jolla and other companies access to the technology.

    Jolla’s code name for its new MeeGo-based system is “Sailfish.” Further details about the new phone aren’t being disclosed at this time.

    http://webcache.googleusercontent.com/search?oq=cache%3Aonline.wsj.com%2Farticle%2FSB10000872396390444592404578032153748969228.html&sugexp=chrome,mod=4&sourceid=chrome&ie=UTF-8&q=cache%3Aonline.wsj.com%2Farticle%2FSB10000872396390444592404578032153748969228.html

  11. 11 Chris Weig Oct 4th, 2012 at 11:46 pm

    Eug, you’re great at copying press releases. We get it. Now go back to watching porn and dreaming of having a girlfriend. We wouldn’t that some original thought escapes from your head.

  12. 12 ram Nov 30th, 2012 at 8:47 pm

    At the 2012 Intel Channel Conference few people seemed interested in the UltraBooks. Some manufacturers thought they may attract gamers and commuters who want to watch movies on the train.

    I don’t think they’ll go anywhere. Too fragile for most gamers, and too awkward for rush hour commuters. Too expensive for what is really a disposible item.

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My observations and opinions about IT are based on 40 years of use in science and technology and lately, in education. I like IT that is fast, cost-effective and reliable. I do not care whether my solution is the same as yours. I like to think for myself.

My first use of GNU/Linux in 2001 was so remarkably better than what I had been using, I feel it is important work to share GNU/Linux with the world. I have been blessed by working in schools where students and school systems have benefited by good, modular software easily installed in most systems.

I have shown GNU/Linux to thousands of students and hundreds of teachers over the years and will continue in some way doing that until I die in spite of the opposition.

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