I read a thread on Debian User Forums about market share of GNU/Linux and how to increase it. There were some good suggestions but I added my own. The main point is that an individual can do only so much. To get the best result from your efforts, you should exploit force-multipliers. I mentioned youths, retail outlets, recycling PCs and governments.
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My first use of GNU/Linux in 2001 was so remarkably better than what I had been using, I feel it is important work to share GNU/Linux with the world. I have been blessed by working in schools where students and school systems have benefited by good, modular software easily installed in most systems.
I have shown GNU/Linux to thousands of students and hundreds of teachers over the years and will continue in some way doing that until I die in spite of the opposition.