Acer is one of the top five PC OEMs unless you count small cheap computers. Lately they are having growth pains, building stuff no one wanted and stuffing channels. I guess they’ve seen the light and intend to remedy that.
“"In the product development stages, we will place marketing ahead of R&D and design," Acer CEO J.T. Wang said in a statement. Understanding customers’ needs will decide how the company designs its products and services, he added.”
That could be NewSpeak for doing what everyone else is doing but it could be that Acer will really begin to supply the need for small cheap computers instead of the need for Wintel to keep growing. Their new market strategy partners, Red Peak Group, seem to have the right idea:
“Red Peak’s approach to brand strategy starts with a study of the organization, the consumer and the cultural context in which they exist. We use a variety of qualitative and quantitative research techniques to get to a well-defined strategic approach.” That’s not about pleasing Redmond… It could be about remaining relevant in the 21st century with small cheap computers reigning supreme. It could be about another OEM exploring ways to escape the Wintel monopoly.