Apple operates as if it were the centre of the universe and does a lot of business. Apple is its own bottleneck. The business-plan does not scale:
they still have only a few stores in China,
- in the UK they starved their “partner” sales-channels while selling direct to all the early-adopters, and
- the OEMs they are cutting out of the pie (most of them) are only too glad to ship Android/Linux.
Chart: Worldwide Media Tablet Shipments Split by OS Historical and Forecast* 2010 – 2016 (Units in Millions)Description: Source: Worldwide Quarterly Media Tablet & e-Reader Tracker, March 12, 2012Note: IDC’s Worldwide Quarterly Media Tablet & e-Reader Tracker provides total market size and vendor share for both the Media Tablet and eReader markets in 46 countries. Detailed historical segmentation is provided by CPU type, operating system, connectivity type, screen size and resolution, storage capacity, distribution channel, and customer segment. Measurement for this tracker is in units, value, and end-user price. For more information, or to subscribe to the research, please contact Kathy Nagamine at 1-650-350-6423 or firstname.lastname@example.org. Further detail about this tracker can be found at:http://www.idc.com/tracker/showproductinfo.jsp?prod_id=81Tags: IDC, Tracker, Worldwide, Media Tablets, Media Tablet, OS, Android, iOS …Author: IDCcharts powered by iCharts
While Apple struggles to scale, the world can make its own smart thingies and leave Apple’s behind. Of course, it’s their own business to decide their own limits but they continue to claim superiority with their condescending attitude to consumers, competitors, and just about everyone. “Come to shop. Return to learn.” insults their customers. Perhaps they will be content with a 5% share like they have with desktops.