HTC and Samsung are huge players in smart thingies. It’s a battle to ship more faster. HTC has hired IBM to its sales team. The idea is that IBM will grease the skids for sliding HTC devices into large businesses who buy stuff by the thousands of units. HTC has shipped nearly 100 million units so far.
HTC is also fighting the battle from one individual to the next by opening the boot-loader to run GNU/Linux or other stuff for geeks.
And they are in the mainstream shipping smart thingies to consumers and ISPs.
2012 will see huge take-up in Android/Linux smart phones and tablets and HTC wants its share and is willing to compete on price/performance. M$ is nowhere to be seen.