Judging by the number of comments on an article in The Register on M$’s specificiations for certification of “8” on ARM hardware, M$ is in for a marketing disaster. Potential consumers of ARMed PCs are forced to choose between:
- buying one not certified for “8”, or
- forgoing use of GNU/Linux or Android/Linux or any other brand of Linux on the ARMed PC.
It is a debatable point whether the OEMs or consumers will decide to ship/buy ARMed devices without “8”.
So far it seems no OEM is considering an exclusive relationship with M$. The monopoly is not there. Further, OEMs who do put out a few models of ARMed PCs with “8” may be wasting their money. Same with retailers. At best, it seems quite possible retailers may stock shelves with “8” only to find consumers don’t want it just as they didn’t want “Phoney 7”. M$’s scheme may backfire in that they will be shipping “8” on machines that will not sell. That is not a sustainable business model.