One of the frustrations of promoting GNU/Linux is that retail sellers of PCs tend to ignore or are ignorant of GNU/Linux yet about 10% of retail customers are very familiar with GNU/Linux. That makes no sense. It may maximize current cash-flow but will cause retailers to lose customers as GNU/Linux grows and start-ups or smaller retailers cater to the business. The result is a chicken-and-egg situation where many who would buy GNU/Linux on price and performance do not have much choice and because most users of PCs are not do-it-yourself types GNU/Linux does not grow as rapidly as it could.
Oracle has written a paper which suggests ten rules retailers should live by to thrive in a changing world. On the topic of serving niches, Oracle suggests everything is a niche and to pass by any niche without serving it is a weakness and an opportunity for competitors. Oracle also suggests incorporating the technology of computing into the business, even assuming customers will access stuff on their smart-thingies while walking around and conversing with like-minded customers when making choices. A new level of openness and responsiveness to customers is in order.
see New Rules of Retail
“Look for underserved markets to attract new customers.
Bringing like-minded customers together can lead to product discoveries and better word-of-mouth advertising.
The retailers that share the most accurate and comprehensive product information win favor with consumers.”
Wouldn’t that be a refreshing change?