M$ has a new business model. If they cannot make a good OS, they will make an OS designed to welcome spam. Crazy, eh? To avoid this phenomenon, avoid their OS. Avoid “7 phone” and you will be safer.
On a 1600×900 monitor, I can ignore ads. Would I want them on a tiny cell-phone? No way. Good luck selling those, M$.
TFA:“Toast allows advertisers to push ads onto your Windows Phone 7 smartphone whether you have an associated app running or not. The advertiser sends your phone an ad, your phone receives and displays it, you view it, and presumably you tap ‘n’ buy whatever…”
Is nothing sacred? It’s a phone for pity’s sake! Leave it alone, M$! I don’t get cell-phones, let alone smart ones, but I see no value in mobility in IT if it is used to keep in touch with advertisers. One of the joys of teaching in the North is that, if I want to be alone, the bush is a minute’s walk away. Who would want an ad-machine at such a time?